> ## Documentation Index
> Fetch the complete documentation index at: https://docs.allyy.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics dashboards

> A descriptive view of your supporter base — where income comes from, who your donors are, and how to keep them

The analytics dashboards answer questions about your file that you'd otherwise need an analyst, a spreadsheet and a quiet afternoon to figure out. They are **descriptive**: they summarise your real history — no models, scores or predictions. (For forward-looking scoring, see [What Allyy can predict](https://docs.allyy.io/models/what-allyy-can-predict.md).)

> [!NOTE]
>
> Every figure is unioned across **all** your giving — one-off gifts, mailing responses and recurring-gift payments — so totals reflect every channel, not a single table.

## The four themes

The dashboards are grouped by the question they answer:

> [card] [Data health](https://docs.allyy.io/analytics/data-health.md)
>
> Can I trust the data? Is the file healthy and growing?

> [card] [Where income comes from](https://docs.allyy.io/analytics/income.md)
>
> What drives our income — which donors, campaigns, seasons and gift sizes?

> [card] [My donor base](https://docs.allyy.io/analytics/donor-base.md)
>
> Who are our donors, how do they move between segments, and are we over-contacting them?

> [card] [Growing & keeping value](https://docs.allyy.io/analytics/value.md)
>
> How do we grow regular giving, retain value, and win back lapsed donors?

## How to read any dashboard

> [card] KPIs
>
> Headline numbers at the top — the one-glance summary.

> [card] Charts & tables
>
> The detail behind the headlines, often filterable by year or channel.

> [card] Callouts
>
> Plain-language notes that flag what's notable and, often, what to do about it.

## Donor tiers used throughout

| Tier | Meaning |
| - | - |
| **Major** | Annual giving at or above your major-donor threshold. |
| **Middle** | The upper band of single-gift donors, below major. |
| **Standard** | Single-gift donors below the upper band. |
| **Regular giver** | On a recurring direct debit / standing order (a cadence, not a value tier). |

> [!TIP]
>
> New to the dashboards? Start with **Data health → Overview** to sanity-check the file, then **Where income comes from** to see what's driving results.


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